· Interview
Musk tells advertisers who paused spending on X to 'go f--- yourself' at DealBook Summit, names Disney's Iger
What he said or did
Asked at the New York Times DealBook Summit about advertisers leaving X, Musk said that anyone trying to blackmail
him with advertising should go fuck yourself,
repeated Don't advertise,
and addressed Disney CEO Bob Iger: Hey Bob, if you're in the audience.
Background
About 200 advertisers including Disney, Apple and IBM had paused spending. At the same event Musk apologised for endorsing an antisemitic post, saying I handed a loaded gun to those who hate me.
Official response
Iger, speaking earlier at the summit, said association with Musk and X was not necessarily a positive one for us.
What happened next
Musk acknowledged the boycott could kill the company
and said the public would blame advertisers. Internal documents seen by the New York Times projected up to $75 million in lost revenue that quarter.
Sources
- Fortune29 Nov 2023
- The New York Times (via Boston Globe)30 Nov 2023
This entry records what was publicly said or done, as reported by the sources above. Quotes are attributed to the person who made them.
